Consumers tend to buy from the place of sale they have bought before, instead of risking buying products from new suppliers. Smart sellers will know how to take advantage of this trend to offer similar products, closest to the needs of their customers. But in fact, most businesses accept spending billions of dollars each year to market the product ineffectively, instead of focusing on offering more products to existing customers.
Imagine: you always wanted a BMW. You take the time to find out about the price and information on the model you want to buy. You go to three-car dealers to watch it live. And you learn so thoroughly that the seller almost leans on your understanding of that model.
After deciding to buy the right car, you have a very satisfactory year of driving. Until the tire is broken. Of course, you will choose to spend some money to replace other tires and hope not to see this problem again. Due to the fact, you do not have the patience to learn more about the best handling for old tires. This is a prime example of selling products to existing customers.
If your business also wants to increase sales among existing customers, here are 5 methods you can consider applying to your business strategy
- Offering Financial Capacity
Nowadays, technology are focusing on investing in new ideas because of the huge profits that these ideas can bring. With more statistical and data processing capabilities than both companies, both companies can identify companies with growth potential with a low risk of failure. According to that, a financial advisory firm for investors, many industries introduced an audit service for banks.
One of our customers is a printing accessories company that focused on printing products only. However, the company soon realized that financial investment was more profitable than sales.
- Sold With Products Of The Same Use Purpose
It may sound simple to sell more products to customers, but many companies are having difficulty raising their average transaction rates.
New technologies today in call centers require employees to offer sales leads to the services that come with the main service displayed on their screens. Artificial intelligence can only introduce those services in the way a machine is trying to understand a customer’s purchase history and provide real-time analysis.
In the online world, product vendors are keen to identify ways to offer a wide range of products or services to customers (like better – better – best), especially those that The product is designed to help increase the number of customers. They often repeat this method in the shopping cart display areas because that is where there are more opportunities to promote the accessories.
Companies that rely on the sale of accompanying products have systems to track development by individual channels such as earnings reports, business indicators, and stimulus plans. Bridge user.
Finally, to be able to sell accompanying products effectively, analyze internal reports to determine which customers your customers are choosing to buy and not buy.
- Provide Support Or Configuration
2018 is the year of a new world. Companies are no longer trying to adjust to get a lot of great solutions out there. They are looking for flexible solutions and easy installation tools.
According to a Vistage survey of surveyed small and medium-sized business owners, the software that entrepreneurs feel most comfortable installing in 2018 is CRM (Customer Relationship Management – relationship management software with the customer).
Such tools can be easily configured and are the typical solutions that companies will provide, with features: low cost, usable with cloud computing and simple deployment. Businesses will still need help from supporters to be able to configure the software to suit the company.
- Offer Online Teaching
Customers love to reach out to professionals who can solve problems. Creating an online teaching channel became quite popular because of its low cost. But creating “how-to” videos has never been easy. Supply companies often provide certain step-by-step instructions – this is often free – to increase the ability to sell other valuable products.
For example, a current trend is to increase the number of online legal support centers for both individual and business users to address issues such as divorce or bankruptcy, with certain help from the lawyer.
One of our customers has created a portal to sell financial service packages, to compete with their competitors (thereby promoting their sales staff). They then sell another “certificate” to the salesperson who works best in the market.
- Managing Inventory Of Products In The Supplier’s Warehouse
Suppliers of new products are often shocked when large retailers require them to manage inventory of their inventory. But knowledgeable retailers often build an effective product inventory system and classify backlog products for smaller retailers to be accessible when needed. This strategy can also be applied to a B2B business model.
Companies that manage product inventory may not be allowed to charge for this, but they can speed upbringing back products to the right place, at the right time to maximize.